LEHIGH VALLEY WEB DESIGN

Allentown, PA web design company creating sleek and affordable websites driving traffic and converting sales for your business

CLEAN, STYLISH, AND FUNCTIONAL WEB DESIGN

Many companies build attractive websites, as do we.

However, what sets us apart is our ability to craft websites that also achieve high rankings on Google.

Your new site will not only look stunning but also deliver exceptional performance. It's essential to realize there are two audiences you must appeal to: actual human visitors AND search engines like Google. Both are of equal importance. Each has distinct needs. Optimizing your website for both is necessary.

Google (and other search engines) are fundamental in driving organic traffic to your website. To appeal to search engines like Google, your website can’t just LOOK good, it must focus on search engine optimization (SEO):

  • Keywords: Relevant keywords that your target audience is searching for, strategically placed in your content, including titles, headers, and body text

  • Quality Content: High-quality, informative, and engaging content providing value by delivering information, answering questions, and solving problems

  • Optimized Meta Tags: Including title tags and meta descriptions, to provide concise and accurate summaries of your content, helping search engines understand your website's content and display it in search results effectively

  • Site Structure: Ensuring your website has a clear and organized structure with user-friendly navigation, and a sitemap to help search engine crawlers index your site

  • Mobile Optimization: Making sure your website is mobile-friendly, as Google prioritizes mobile-responsive sites in its search rankings — not to mention the majority of internet traffic comes from mobile phones these days

  • Page Speed: Keeping your website's loading speed optimal by compressing images, minifying code, and using content delivery networks (CDNs) to optimize performance, as Google considers page speed when ranking websites

  • Backlinks: Building high-quality backlinks from reputable websites to increase your website's authority and credibility in the eyes of search engines

Balancing the needs of human visitors AND Google is essential for the long-term success of your business website. By providing a positive user experience AND optimizing for search engines — your new site designed by us will attract more organic traffic, engage your target audience, and help your business.

Ultimately, success is when your website converts actual HUMAN visitors to customers and keeps them engaged:

  • User Experience (UX) and User Interface (UI): Designing your website with user-friendliness in mind, ensuring easy navigation, a visually appealing layout, and clear calls to action (CTA)

  • Valuable Content: Providing content that addresses the needs, interests, and pain points of your target audience — making it engaging, informative, and visually appealing

  • Visual Elements: Using images, videos, and other multimedia elements to enhance the user experience and convey information effectively

  • Clear CTA: Encouraging user interaction by placing clear and enticing CTA throughout your website — prompting visitors to subscribe, purchase, or contact you

  • Trust Signals: Displaying trust-building elements such as customer reviews, testimonials, security badges, and contact information to instill confidence

  • Accessibility: Ensuring your website is accessible to all users, including those with disabilities, using alt text for images, providing text equivalents for multimedia content, and following accessibility guidelines

WEB DESIGN PRICING

Pricing for web design varies, as it depends on various factors and considerations, including the number of web pages, required functionality, any custom features requested, designs that require intricate graphics, animations, and custom illustrations. If e-commerce functionality is required, we will assess the complexity and scalability of the online store, the number of products, payment gateways, etc.

Every web design project is unique and there is no one-size-fits-all approach. It’s crucial to have an open conversation around your expectations and budget. Contact us for a free consultation and specific price quote for your new website.

WEB DESIGN FAQ

  • Web design impacts SEO by influencing factors like page load speed, mobile-friendliness, and user experience. A well-designed website is more likely to rank higher in search results.

  • We offer website redesign services that focus on improving both SEO aspects and the overall user experience to help your site perform better in search engine rankings.

  • Our approach combines SEO best practices with user-centered design principles. We create websites that not only look great but also function efficiently and attract organic traffic.

  • Our web design timeline varies depending on the complexity and specific requirements desired. Typically, a website design project can take a few weeks to a few months, ensuring attention to detail and quality.

  • Yes, we provide ongoing maintenance and support services to ensure your website stays up-to-date, secure, and optimized for SEO. We're here to assist you even after the initial design project is finished.